3 Key Pillars of a Successful SEO Campaign
Foundations of SEO
by Brian Lance
There are several pillars of search engine optimization. However, there are three main ones. The three key pillars of SEO are:
- On-Site SEO
- Off-Site SEO
Have Great Content
It includes everything from text, videos, images and PDFs to name a few. Generally speaking, anything that goes on a website is content.
Website owners need to ensure their content is of high quality and unique. It also needs to contain relevant keywords, but not stuffed with as many keywords as possible. Furthermore, Content should be recent/fresh or updated every now and then.
Content plays a role in people being able to find websites in Google’s search results. When search users type in a phrase or specific keywords, then there’s a good chance well-written content will rank high in the search engines. Content should always be created with SEO in mind.
Optimize Your On-Page SEO
On-Site SEO refers to optimization done on the actual website. This can include creating meta descriptions, optimizing page titles and using H1 thru H6 tags. Creating descriptions for images on a website is a form of on-site SEO, and so are creating internal links. An example of internal linking is when a new article is created, then it includes a link back to a relevant article on the same site. One example would be why you should invest in SEO. The blue link here is the internal link.
Promote Your Website
The third pillar of SEO is off-site SEO, which is all about performing SEO tasks that take place off a website. Link building is an important aspect of off-site SEO, which involves getting other websites to link back to website. Let’s say a person runs a painting website and they end up getting links back from other websites, then this means they have generate back links. It is extremely important that back links come from websites that are within the same niche to help their painting website’s SEO.
Another example of off-site SEO is social media. A website should build a strong presence on social media, and be active with responding to their followers, publishing posts regularly and things of that nature. Using social media is a great way to get back links, but social media also plays a role in helping websites generate traffic from the search engines.
Those are the key pillars of SEO, but website owners will want to create an SEO strategy that involves those three pillars. It’s important to note that there are lots of different SEO tasks that can be done within those three pillars. Whether a site is brand new or been around for many years, those pillars of SEO should always be implemented.